Which of the following is an objective of operations management?

Improving processes and procedures based on customer feedback is a fundamental objective of operations management. This approach focuses on enhancing the efficiency and effectiveness of operations by leveraging insights gained from customers. By analyzing feedback, organizations can identify areas for improvement and make data-driven adjustments to their processes, ultimately leading to higher customer satisfaction and better alignment of products and services with market needs.

The emphasis on continuous improvement through customer feedback is essential, as it allows companies to remain competitive and responsive to changing demands. This objective directly ties to key operational strategies such as Lean Management and Total Quality Management, both of which prioritize customer input as a critical factor in process optimization.

While enhancing employee satisfaction, increasing output, and sourcing more raw materials are important considerations in operations, they are not primary objectives that focus directly on process improvement through customer insights. Instead, they serve as potential outcomes or supplementary goals that support the overarching aim of operational excellence driven by customer-centered practices.